LinkedIn Post Grader

A LinkedIn post grader is a free tool that analyzes your post and assigns a quality score out of 100. It evaluates hook strength (your opening line), readability (formatting and length), post length (optimal for engagement), specificity (concrete details vs vague claims), and engagement potential (likelihood to get comments and shares). The score helps you understand what works and what needs improvement before posting.

The LinkedIn post grader scores based on 5 metrics: 1) Hook Strength (0-20 points) - Does your opening line grab attention? 2) Readability (0-20 points) - Is it formatted with line breaks and easy to scan? 3) Length (0-20 points) - Is it in the optimal 150-700 character range? 4) Specificity (0-20 points) - Do you include concrete details, examples, or data? 5) Engagement Potential (0-20 points) - Does it invite comments and conversation? Total: 100 points.

Posts that score 80+ typically: Start with a compelling question or surprising statement, Use line breaks to break up text into 2-3 sentence paragraphs, Stay between 150-700 characters for maximum engagement, Include specific numbers, data, or real examples, End with a call-to-action that invites comments (e.g., 'What's your take?' or 'Have you experienced this?'). High-scoring posts get 3-5x more engagement than low-scoring posts.

Scoring guidelines: 90-100: Excellent post - Expected to perform very well, high engagement potential. 70-89: Good post - Should perform well with room for minor improvement. 50-69: Average post - Decent but could be stronger in one or more areas. Below 50: Needs improvement - Review feedback and make changes before posting. Most creators aim for 75+ before publishing.

Step 1: Copy your LinkedIn post (or a post you want to analyze). Step 2: Paste it into the grader text field. Step 3: Click 'Grade Post'. Step 4: Review your score and breakdown by category (hook, readability, length, specificity, engagement). Step 5: Read the specific feedback for each category. Step 6: Edit your post based on feedback. Step 7: Paste it back in to regrade and check improvement.

Hook strength measures how compelling your opening line is. A strong hook: Asks a question (e.g., 'How many of you are scared of public speaking?'), Makes a bold or surprising statement (e.g., 'Everything I learned about leadership was wrong'), Shares a specific insight, Creates curiosity. Weak hooks are vague, generic, or don't incentivize clicks. Posts with strong hooks get 3x more engagement because readers are motivated to click 'see more' on mobile.

Post length affects engagement because: Posts under 210 characters are fully visible on mobile without 'see more' link - higher visibility = more engagement. Posts 150-700 characters perform best overall - long enough to be substantive, short enough to fully read. Posts over 1,300 characters lose readers - most people won't click 'see more'. The grader rewards posts in the optimal 150-700 character range.

Specificity measures whether you back up claims with concrete details. Specific content: Includes numbers or percentages (e.g., '3x more engagement'), Shares real examples or stories, Names specific companies or tools, Gives actionable steps. Vague content: Makes broad claims without evidence, Uses generic statements, Lacks examples. Posts with specific details get 5x more engagement because readers trust concrete information over vague advice.

Yes. The LinkedIn post grader is completely free - no account, no sign-up, no credit card required. Grade unlimited posts, unlimited times. No premium tier. It's a free tool to help LinkedIn creators improve their posts before publishing.

Yes. You can grade draft posts before publishing to LinkedIn. This is actually the ideal use case - write your post, paste it into the grader, get feedback, improve weak areas, and THEN post to LinkedIn. This workflow helps you publish higher-quality posts with better engagement scores.

Good hooks: 'Here's the 1 mistake I made...' (curiosity), 'Wrong or right?' (question), 'I was completely wrong about...' (surprising). Bad hooks: 'Just wanted to share...' (weak), 'Here's my take...' (generic), 'Thoughts?' (vague). Good hooks reference specific scenarios; bad hooks are generic statements. The grader rewards hooks that create curiosity or ask questions that make readers want to read more.

To improve your score: 1) Strengthen your hook - ask a question or share a surprise, 2) Add line breaks - split into 2-3 sentence paragraphs, 3) Trim length - aim for 150-700 characters, 4) Add specifics - include numbers, examples, or real stories, 5) Invite engagement - end with a question (e.g., 'What's your take?'). Small improvements to each area compound for higher scores.

Yes, post grading is a strong predictor of engagement. Research shows: Posts scoring 80+ get 3-5x more likes and comments than posts scoring below 50. Posts with strong hooks get 2x more clicks on mobile. Posts with specific details get 5x more engagement. The grader's metrics are based on LinkedIn's algorithmic preferences and engagement patterns observed across millions of posts.

Yes, grading before publishing is best practice. Think of it like spell-check for LinkedIn posts. You don't need a perfect score (70+ is good enough), but grading helps you catch weak hooks, formatting issues, or vague claims before 50+ people see your post. Use the grader as a final quality checkpoint before hitting publish.

High-performing LinkedIn post structure: 1) Strong hook (1 line) - question or surprising statement, 2) Context/story (2-3 lines) - set up the situation, 3) Insight (2-3 lines) - your key learning or perspective, 4) Specifics (2-3 lines) - numbers, examples, concrete details, 5) Call-to-action (1 line) - ask a question. This structure typically scores 75-85+.

Yes, you can grade the carousel caption - the introductory text that appears above the carousel slides. The caption is scored the same way as regular posts (hook, readability, length, specificity). Carousel captions should be punchy (150-400 chars) with a strong hook to get people to click and view all slides. Strong captions boost carousel engagement by 2-3x.

Posts that score 90+ typically: Start with a question (e.g., 'How many of you...?') or surprising statement, Include 1-2 specific numbers or data points, Use line breaks to break up text, Stay between 300-600 characters, End with a clear call-to-action. Example high-scorer: 'This surprised me. 78% of managers... Here's why: 1) [specific point] 2) [specific point] What's your experience?' = typically 85-95 score.